As 2016 exit polls demonstrated, education level has become the new political divide in America. Fox says it will be investing upwards of $300 million on Fox Nation and Fox Weather, both streaming providers. In fact, according to the same January 2018 NBC/WSJ poll, the 21% of Americans who watch MSNBC are also slightly older: And, MSNBC viewers are nearly as likely to be white as those who watch Fox News: Additionally, when it comes to their self-described economic circumstance, they are essentially identical: Differences start to emerge when looking at these cable news viewers by profession and education. And who hasnt? PLUS, MSNBC IS #1 MOST-WATCHED NETWORK ACROSS ALL OF TV FOR 2020 DEMOCRATIC NATIONAL CONVENTION WITH 5.7 MILLION VIEWERS, NBC NEWS DIGITAL DRAWS MORE THAN 110 MILLION VIDEO STARTS, MORE THAN 4.5 MILLION TOTAL HOURS WATCHED. The income profiles of all three major cable news network audiences also closely track the general public. You only have access to basic statistics. In Austin, the NBC affiliate is dominant, as it is in most U.S. TV markets except in the . For one, Fox News viewers (34% of American adults in the January 2018 NBC/WSJ poll) are often typecast as being old and white. ABCs "Good Morning America" is also down nine percent but has averaged 3.4 million to edge "Today" for the most-watched morning show. Paramount Networks Yellowstone. Democrats want to use those prices as the standard for private insurers as well, which would lower premiums on employer plans. NBC Nightly News, World News Tonight and CBS Evening News ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. In 2021, the cable networks average audience was just 233,000, a decline of over 90%. NBC's "Today" has finished the 2015-16 TV season as the No. Statista. Warner Bros. . One potential consequence of the Talibans rapid takeover of Afghanistan is that they could have access to biometric and other data the government and fleeing Afghans left behind. NBC is honored to be in the top position with viewers and we plan to ride this momentum into the next 52 weeks with one of our most dynamic programming lineups to date., Sunday Night Football landed at the top of primetime for the 10th consecutive year in the key demo, This Is Us was the No. 51.5 percent: The share of all Americans who are fully vaccinated, per the CDC. Staying positive. By comparison, 29% of CNN's regular audience, 26% of MSNBC's audience and 24% of Fox News's regular audience completed college. Today, the divide between those who watch Fox News and MSNBC is nearly as stark as the typical Republican/Democratic partisan divide. Senate Finance Chairman Ron Wyden, D-Ore. put out his own principles for reform this year, which are broadly consistent, and President Biden gave a speech this month calling on Congress to act. ", Statista, Share of Americans who watched NBC in the past 4 weeks in 2018, by age Statista, https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/ (last visited March 02, 2023), Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph], Statista, October 31, 2018. One of the few top-tier cable networks to report a year-over-year increase. Also, since 2011, TLC has emerged as a top-tier cable network audience averaging 1.03 million primetime viewers in 2021, an increase from 2011. WASHINGTON, D.C. (Aug. 21, 2020) MSNBC was the most-watched network across both broadcast and cable in total viewers for the 2020 Democratic National Convention (Aug. 17-Aug.20), sweeping each night in primetime and unseating CNN from the 2016 most-watched position. He has never been a management stooge. Discovery, Inc.: HGTV was one of the few prominent cable networks that have actually maintained its audience in the past decade. In the key demo of viewers 25-54the demographic group most valued by advertisersNightly slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind World News, which drew 1.482 million, essentially a draw. 19. The Congressional Budget Office estimates H.R. For the most part, regular news audiences are more likely than the public to say they trust a few news sources more than others. NBC News - Kevin Collier. LPGA Tour Championship is a U.S. television program aired on NBC. Using data, tech, and creativity to help brands reach the right audiences to make meaningful connections at scale across NBCUniversals portfolio. Business Solutions including all features. This is a BETA experience. Sister network TBS averaged 1.61 million primetime viewers in 2011. Additionally, Nightly News is #1 in A18-49 with1.085 million viewers, beating ABC by +39,000 (+4%), marking its first win in that measurement in over a year. They range from late 50s to late 40s. Legal Statement. NBC News Digital saw more than 110 million video starts throughout the week, including 28 million video starts on day four. The CBS Evening News was well behind with a total audience of 5.325 million. The industry has a track record of opposing essentially all proposals that will impact their bottom line.. Sept. 20, 2016 4:15 PM PT. Are you interested in testing our business solutions? ", CNN BOSS JEFF ZUCKER, FORMER KING OF MORNING SHOWS, CANT FIX NEW DAY DISASTER. In the younger demoviewers 18-49NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABCs World News Tonight (1.046 million viewers) and CBS Evening News (678,000 viewers). While both shows have declined from last year, the historic low for "Today" has raised eyebrows as the show used to surpass 6 million viewers on a regular basis in its heyday. For example, in 2011, Fox News had averaged 1.88 million viewers in primetime. Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). Ten years ago, Food Network averaged 1.18 million primetime viewers, in 2021, the average audience was 820,000 (-30%). "For years, Today invested in ginning up political outrage to grab eyeballs, at the expense of trying to understand the storylines and topics that people are actually interested in," Holden added. Show publisher information The story was worse relative to Q4 2017, as Nightly News was -16% in total. With AI and custom creative solutions, we can help you drive a deeper connection between your brand and our fans. Nightlys win during the big Thanksgiving viewership week marks its first total viewers win over ABC in three years, and its highest weekly viewership in nearly a year. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Please do not hesitate to contact me. Both MSNBC and CNN were not ranked among the twenty highest rated cable networks in 2011 and neither averaged one million primetime viewers. Holt also anchors Nightly News Kids Edition. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). Kent Nishimura/Los Angeles Times/Getty Images. (+1) 202-419-4372 | Media Inquiries. IE 11 is not supported. If you are an admin, please authenticate by logging in again. Polling for NBC News and The Wall Street Journal is conducted by Republican pollster Bill McInturff and Democratic pollster Fred Yang. It was, to be fair, very closeand a holiday weekbut NBCs total audience of 8.578 million viewers narrowly beat ABCs 8.389 million. World News did finish the traditional sweeps month of November with a win, delivering an average total audience of 8.249 million viewers, followed by Nightly News (7.142 million viewers) and CBS Evening News (5.201 million viewers), all according to ratings data compiled by Nielsen. This material may not be published, broadcast, rewritten, Hi, I'm Claire! Lauer remained the shows biggest star until he was fired in 2017 at the height of the #MeToo movement, further damaging the shows legacy. You may opt-out by. Get full access to all features within our Business Solutions. FDA gives full approval to Pfizer vaccine amid rapid COVID-19 spread, more than double Medicare Part B spending, Republicans who support Trump more than party: 46 percent, Republicans who support party more than Trump: 62 percent, Democratic Sanders-Warren voters: 88 percent, Biden voters in 2020 general election: 91 percent, Trump voters in 2020 general election: 50 percent. or [tuesday, december 13 . Per Nielsen's data, the primetime averages throughout the TV season for the Big Four networks in the key, ages 18-49 demographic tied ABC and CBS together with a 0.8 rating, Fox with a 0.9, and. The approximately three and a half million digital news subscribers The New York Times gained during the Trump presidency were, internal surveys found, overwhelmingly anti-Trump. In 2021 both networks, despite similar year-over-year declines in audience, averaged over one million viewers. For more information about NBCUniversal, please visit www.NBCUniversal.com. The National Broadcasting Company [a] ( NBC) is an American English-language commercial broadcast television and radio network. If you look at MSNBC and CNN demographics, you'll find only slightly younger audiences in recent years, and the median age of MSNBC viewers hit 65 in 2017. As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below. NPR's audience also is relatively well educated (54% are college graduates). TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. "The five most-watched World Series aired in the five-year period between 1978 and 1982," said Brad Adgate of Horizon Media. Demonstrates success producing top-performing stories for web and TV traffic . In terms of total viewers, NBC teetered over CBS with 5.290 million (versus 5.260 million). According to a 2019 Pew Research Center poll, 69 percent of respondents who picked Fox News as their primary source of political news are 50 or older. And while Republicans comprise just 24% of the public, they make up half or more of the regular audiences of these three news outlets. Of course, despite cord cutting and more competition there remain far more cable channels available in homes than streaming providers of broadcast networks. Leveraging our data-driven targeting capabilities, we can help you connect with the right consumers across our portfolio through: Check out some examples of key audience segments we can help you reach. The newscast also narrows its gap with ABC to its best competitive position in over a. Nightly News also marks its largest total viewer audience since Dec. 2020, and leads CBS Evening News by +3.253 million (+61%). However, there are some parallels in some key demographics of the audiences who watch these channels. Lester Holt is the anchor, and named the most-trusted television news personality in America, according to the most recent The Hollywood Reporter/Morning Consult survey. "Like countless other outlets and shows in recent months, the Today show has seen their number of watchers decline considerably since President Trump left office, even as theycontinue to focus coverageon the former president," freelance writer Drew Holden, who has made a name for himself on social media by calling out liberal bias and media hypocrisy with lengthy, often-viral Twitter threads, told Fox News. In, Statista. ESPN has the highest subscriber fees of any cable (or broadcast) network in the industry. Quotes displayed in real-time or delayed by at least 15 minutes. Streaming: Nowadays, with the exception of Yellowstone on the Paramount Network and a few others, most original programs are now being streamed. The roundtable program averaged 3.2 million viewers and 410,000 with 25-54 demo and 266,000 in the 18-49 demo, outpacing every show on CNN and MSNBC across the board. ABC News has been providing content to Disney owned streaming providers with plans to expand in 2022. At least four-in-ten regular readers of magazines such as the Economist (46%) or the New Yorker (41%), as well as regular NPR listeners (43%), have family incomes of $75,000 or more. The questions concern which party controls the House of Representatives, the current unemployment rate, the nation that Angela Merkel leads and which presidential candidate favors taxing higher-income Americans. More than half a million people used NBCNews.coms Plan Your Vote interactive tool to learn everything they need to know about casting a ballot in the 2020 presidential election. Slightly more people (17%) got all four wrong. Hoda Kotb NBC's "Today" show shared on Wednesday morning the cause for Hoda Kotb's days-long absence from her co-anchor duties; it was from a "family health matter". Powered and implemented by FactSet Digital Solutions. But the real meat of H.R. A paid subscription is required for full access. (check all that apply), Number of TV households worldwide 2010-2026, Global ad spend distribution 2022, by medium, Distribution of global advertising spending 2024, by medium, TV advertising spending worldwide from 2000-2024, by region. This never happened. 8.3 million viewers - Average nightly viewers of NBC's "Nightly News" Dec. 2020. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are located at Comcast Building in New York City. Opinions expressed by Forbes Contributors are their own. NBC Nightly News with Lester Holt reaches nearly 30 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, the Nightly newsletter, Nightly Films, its podcast and social media platforms. You need at least a Starter Account to use this feature. The newscast also narrows its gap with ABC to its best competitive position in over a year, and improves its A25-54 gap versus ABC by +95% in week-over-week and year-over-year measurements. Its also one of the most popular components and a number of swing-seat Democrats are eager to run on it in the midterms. According to comScore, CNBC reached a record 84.9 million average monthly unique visitors in 2020, which was up 56% year-over-year, resulting in eleven straight months of double-digit,. About half the public (52%) also knew that the national unemployment rate is about 8%. Learn the AllSides Media Bias Rating for NBC News (Online). Nightly News averages 8.578 million total viewers, topping ABCs World News Tonight by +189,000 (+2%). It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Among this group, 18% answered none of the questions correctly. Former New York gubernatorial candidate and Rep. Lee Zeldin (R-N.Y.) announced on Wednesday that he is launching a political action committee to back candidates who will help increase Republican tu When looking at Fox News viewers compared to CNN, the overall average number of. August 10, 2021 2:48pm. , which drew 8.6 million viewers for the holiday week ending November 26. at ABC, with the David Muir newscast consistently finishing in first place. In 2015, the average age of a prime-time viewer was 68. At least right now. Liberal talk show audiences also skew older, but not as dramatically. Speaker Nancy Pelosi and centrist House Democrats, locked in a standoff over the order the House should vote on bills, failed to reach a resolution by sundown as the two sides remained at odds over how to proceed after a series of meetings, NBCs Sahil Kapur writes. NBC News brands include NBCNews.com, msnbc.com, TODAY.com, NBCPolitics.com, NBC Nightly News, Meet the Press, Dateline, Breaking News and Newsvine. Bad news first: The two-episode premiere of Magnum P.I. Rachel Maddow, Joy Reid and Nicolle Wallace led MSNBCs special Decision 2020 convention coverage along with Brian Williams, Chris Hayes, Lawrence ODonnell and Ari Melber. NBC News Kills The Demographic, Personifies Its Viewers Instead - 10/03/2012 In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video. Pew Research Center does not take policy positions. Brad Adgate is an Independent Media Consultant, cable original entertainment series attracting millions of viewers. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. NBC News NOWs livestreams drew more than 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across all platforms. LPGA Tour Championship is watched by a total number of 411,000 people (0.13% rating) per the daily audience measurement on November 20, 2022. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research Manager Consumer & Business Insights, Profit from additional features with an Employee Account. Regular readers of the New York Times also tend to be younger than average. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. (AP Photo/Lee Jin-man) NBC Nightly News with Lester Holt won key demographics during the two weeks of the network's Olympics coverage, while World News Tonight with David . Chuck Todd is moderator of "Meet The Press" and NBC News' political director. There is a similar pattern when it comes to the family incomes of regular news audiences. Among the public, just 26% have family incomes of $75,000 or more. TV anchors Tom Llamas and Hallie Jackson are hosting programs on NBC News Now a streaming service launched in 2019. Other high earners include readers of the Wall Street Journal and New York Times38% of each group has a family income of at least $75,000and Daily Show and Maddow viewers (37% each). Near the top of the list is how to lower drug prices. statistic alerts) please log in with your personal account. In the key news demo, NBC News averaged 661,000 A54-54 viewers, also leading. Over the past ten years the audience delivery tumbled by 66% and averaged 399,000 primetime viewers. "NBC Nightly News" anchor Lester Holt, in the. Among the low points for "Today" over the last decade was the wrenching departure of fan favorite Ann Curry, who was forced out in 2012. (Thats 258,472 since yesterday morning.). Among A25-54 viewers, MSNBC averaged 1.247 million, beating ABC News by +448,000 (+56%), CBS News by +774,000 (+164%), and FOX News by +608,000 (+95%). Cable networks were providing to their parent companies reliable revenue increases from two sources; subscriber fees and advertising. Ten years ago there were dozens of top rated original scripted programs on cable. Legal Statement. "Today" averaged 2.9 million viewers during the week of July 12-16 to mark the first time NBC News flagship program failed to surpass the three-million viewer threshold since at least 1991, when ratings became easily accessible. Its inability to utilize its brand name effectively has also been a problem NBC International Opportunities The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. The broadcast provides the latest on the days top stories, going beyond the headlines to uncover how peoples lives are affected by the world around them. 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According to Nielsen Media Research data, in total viewers during primetime (10-11:15 p.m. The daytime talk show audience fared poorly on the knowledge questions, with just 4% answering all four correctly. Not surprisingly, many top-tier cable networks have reported double-digit declines in primetime audience delivery since 2011. President Trump won voters with less than a college education, while Hillary Clinton won among voters with a college degree and in the two years since the election, their choice for their news source follows this pattern as well. Still, among regular Hardball watchers, 59% are 50 or older, and 28% are at least 65. "This season's top . 2023 Variety Media, LLC. NBCs storied "Today" was once an iconic giant of morning television, but a devastating collapse in viewership last week left the show with its smallest audience in at least 30 years. With such a strong programming lineup, USA averaged 3.17 million primetime viewers in 2011. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal. The audience delivery has since dropped by 71% and averaged 423,000 viewers in 2021. According to a 2014 Pew Research Study, Where News Audiences Fit on the Political Spectrum, 26% of NBC News consumers are mostly liberal; 36% have mixed views, 14% are . In 2011, FX was a Fox-owned cable network. In the 18-49 demographic, ABC had 1.13 million, from 1.052 million in 2019; NBC averaged 1.03 million, versus 1.053 million; and CBS had 674,000, compared to 703,000. Numbers, Facts and Trends Shaping Your World, Section 4: Demographics and Political Views of News Audiences, In Changing News Landscape, Even Television is Vulnerable, Next: About the Media Consumption Survey Data, Section 1: Watching, Reading and Listening to the News, Key findings about the online news landscape in America, Among U.S. Latinos, the internet now rivals television as a source for news, Americans online news use is closing in on TV news use, 10 facts about the changing digital news landscape, Long-Form Reading Shows Signs of Life in Our Mobile News World, 60% of Americans Would Be Uncomfortable With Provider Relying on AI in Their Own Health Care, The changing face of Congress in 8 charts. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). LPGA Tour Championship. Mutual Fund and ETF data provided by Refinitiv Lipper. News: Cable news networks are one genre that has reported an increase in viewing. The Tonight Show Starring Jimmy Fallon was this summers top late-night show in 18-49, winning over Late Show With Stephen Colbert and Jimmy Kimmel Live.. All five averaged more than 38 million viewers. "That this is not happening might be a bad sign for public interest in the Olympics generally, and that will hurt NBC's overall Olympics viewership," McCall said. [1] Many regular news audiences have more education than the general public. Across digital, Nightly News saw 13.8 million views and 1.1 million hours viewed on and off platforms, including clips and full episodes. Nonetheless, in 2021, Fox News still averaged 2.39 million primetime viewers, an increase of 27% from 2011. For our partners, were setting the new standard for reaching audiences at scale with solutions that activate the purchasing power of our viewers by eliminating barriers within our portfolio. A look at the demographics of cable news channel watchers. "Non-stop political coverage may've helped juice the numbers for a while, but at the end of the day, it isn't what people want from Today or most othershows like it. DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. In just the past year ESPN lost eight million household subscribers. Hannity at 9 PM/ET followed suit in both categories, averaging 2.7 million viewers for the quarter, 420,000 in the demo and 259,000 among adults 18-49, and surpassing MSNBC's The Rachel Maddow. Resourceful and proactive journalist with experience developing multimedia stories in evolving news and TV industries. In 2011 over 90% of TV households had a Pay-TV subscription with a number of cable networks having over 100 million household subscribers. New York City and New Jersey join localities mandating Covid vaccines for school staff. Alessandro Roque, 12, receives his second dose of the Pfizer vaccine in Los Angeles on August 23, 2021. It was surprisingly easy. Fox News viewers in the 25-54 demographic reached 356 thousand, whilst MSNBC had just 148 thousand. Powered and implemented by FactSet Digital Solutions. Just 29% of all Americans are college graduates. On Tuesday and Wednesday night of the DNC, NBC News ranked #1 among broadcast networks in both total viewers and in the key demo. Disney acquired the broad-based network in 2019. Mutual Fund and ETF data provided by Refinitiv Lipper. Just 43% of all Americans are 50 and older. Fox News demographic for viewers aged 25-54 for February 2011 far out paces CNN, MSNBC and Headline News. And on the Russia investigation, 69% of the MSNBC audience say Robert Muellers investigation has given them more doubts about Trumps presidency; however, just 28% of Fox News viewers say the same. Nbcuniversal, please authenticate by logging in again brands reach the right audiences to make meaningful connections at scale NBCUniversals. Pollster Bill McInturff and Democratic pollster Fred Yang and Hallie Jackson are hosting programs on cable to!, Fox News and TV industries brands reach the right audiences to make connections! Stark as the typical Republican/Democratic partisan divide, including clips and full episodes networks in 2011 over 90.! Fox Nation and Fox Weather, both streaming providers of broadcast networks the &! 2021 both networks, despite cord cutting and more competition there remain far cable. 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