What are your goals? For example, a brand selling garden furniture to middle-aged homemakers is unlikely to invest much in an influencer who has made their name on Snapchat. Bit has an extensive gallery with over 70+ ready-made templates from which you can choose your favorite one! If you want an easy way to put all these together, click here to get my fill-in-the-blank influencer media kit template! Think about the story your unique brand tells and how it can benefit the brand youre sending it to! I REPEAT. In other words, a template on there wont really cut it these days, especially when there are more and more influencers out there. Why TF do you need it? Of course, they will have done research into your brand and your content, but you want to highlight your best posts. At this point, ourpress kitwill be an autobiographyHA.
Include a headshot of yourself and key imagery from your social channels. If you can share any click-through or conversion statistics on past campaigns, such as how many of your audience purchased something based off your recommendation, or signed-up for something based off a post of yours, this helps tremendously. Once you have built success online, you will come to use your influencer media kit more regularly. And its usually the first thing a brand will ask for if theyre considering working with you on a project. If they are looking to attract a certain audience, they will try to attach themselves to an influencer in that market. Since the whole purpose of creating this media kit is to build connections and get brands interested, you must make it a point to mention your professional email address, contact number, social media handles, and in some cases even postal address so that its easy for people to find you or contact you. Its true.
If youre like me, you aint got TIME to sit there and learn how to make fancy documents in Photoshop. You can calculate your engagement rate as follows: Engagement Rate = (Likes + Comments) / Followers x 100. WHO FOLLOWS YOU is just as important as HOW MANY people are following you on social media because brands are looking to collaborate with influencers who have followers that are similar to their target audience. Indeed, it is a vital document for any dedicated influencer. When you send a resume to a company, do you include your ideal salary? This can be tricky for the beginner influencer. Im the CEO of Wavve. You should use Google Analytics (or a paid alternative) to gather essential metrics indicating your websites performance.
Brief description of yourself and your work (your personality, interests, passion, etc.).
Here are a few things you must include: Try to keep this section short and sweet, ideally somewhere between 100-150 words, and dont forget to include a picture of yourself so that people can put a face to your name. In some ways, this is the most essential part of your influencer media kit. This means that you will never lose your own details and will never miss out on any collaborations that come your way!
Think of your media kit like your influencer resume. The influencer media kit is a digital document that tells your clients everything about your work and personality as an influencer. While you obviously have to restrict the detail you provide, to avoid cluttering your influencer media kit, you need to describe succinctly the kinds of people who choose to follow you. Wavve is a technology company helping audio-first creators and brands easily amplify content to grow their audience, impact, and influence. If I was at an event and needed a printout of my media kit, I could totally just use aone-page media kit. Here we go! Trust me, just leave your pricing off your influencer media kit! Regardless of the page number, there are certain elements that form its skeletal structure. This one really gets me. Include these five core media kit elements, and youre ready to go! We just dont wanna turn this into a 60 Minutes segment, k? But before we get into the content youll need to include, lets touch on some branding features you need to consider for the overall feel of the document. Youre sending this document to BRANDS. You could also offer extra, such as running a competition on behalf of a brand, sponsoring a product giveaway, or giving your followers a promo code for the sponsors product. Grab this FREE media kit checklist with 20 things your dream brands look for! Influencer marketing is on the rise. This is not the time for epic speeches or an autobiography. You can check out that template (>>click here<<)and other must-have influencer templates in myshop! You still need to put in hard work and generate buzz about your content on social media and websites. You dont want to start your influence media kit with your pricing section and end with your bio. By having an influencer media kit on hand, you are prepared for that moment. Remember to include an image of you so they know who theyre working with. Read more:Social Media Proposal: What is it & How to Create it? Bit.ai is the essential next-gen workplace and document collaboration platform. Youll gain a few as you grow as an influencer and do the work.
They dont care about you and how great you are. Thats why I loveCanva. I love encouraging creators and entrepreneurs to share their stories and lead with purpose. Round off your numbers while mentioning your followers. As well as showing marketers the quality of your site, this also signposts that you are organized enough to know the importance of website statistics. I got you, boo. So how in the heck are we supposed to take allllllll of this information and put it together? This includes images in the studio, performing, or some headshots, etc. This can be written under an ABOUT ME section where you summarize yourself in a few sentences and highlight your area of expertise. Now I'm here to help you explore life's magic. Ive already done all the work for you. Choose the right pop of colors and a uniform font throughout your kit.
Now I will cover some beyond the basics items that should be included in your influencer media kit. You are here: Now we come to the last, but most essential part of your influencer media kit a good design. PS: It pairs really well with the influencer rate card template you shouldve grabbed ;)! No problem, Bit has got it covered for you! Read more:14 Guerrilla Marketing Examples & Ideas You Must Explore! Whether youre a blogger, vlogger, photographer, or videographer, you need to have an influencer media kit if are really serious about building a career on social media. Theyre okay as a starting point if youre completely lost, but honestly, they dont cover nearly half of what we discussed in this blog. You need to keep your media kit brief; ideally, limit it to three pages. Yes, things are really getting serious for influencers out there. TikTok LIVE Gifts is a handy feature on TikTok that allows viewers to react to your Consumers trust other consumers. 9 Best Presentation Ideas and Tips You Must Explore! While you may be reluctant to commit yourself in your influencer media kit, it at least indicates that you are genuine. If a brand came to you, what kinds of services could you provide them? A good alternative for the more budget conscious is Canva. Influencing doesnt always come down to the numbers. Lets cover some lingering questions you might have on your media kit. More and more content creators eying this booming market will want to take the important step of creating a media kit. You could even include samples of your social posts to give potential clients an indication of the type of work your produce. The first thing a brand is going to read when they open your influencer media kit is your bio. How to Make an Audiogram with Captions for Social Media, How to Create a Podcast Website (for FREE), 2022 Staggering Statistics on Mainstream Social Media Usage, 6 Amazing Ways Audio Boosts Your Lead Generation, 7 Podcaster Habits That Really Annoy Their Listeners. It should also be a concise summary of your brand, aesthetic, tone, and more. Not only does it help make your kit more attractive but it also showcases your work better while also giving brands an idea about your design and photography skills. Subscribe to the worlds #1 influencer marketing newsletter, delivered bi-weekly on a Thursday. It doesnt matter whether youre making an influencer media kit, a TikTok media kit, a micro influencer media kit, or some other content creator media kit. If you choose to send, your influencer media kit out be selective about the types of people to whom you target. It will also give them an idea of what theyll get from working with you, what they can expect from your audience, and how your brands fit together. I help others live out extraordinary lives through my influencer career advice, travel guides, and life hacks. Ultimately, brands and marketers are looking for influencers who have a group of followers that closely match their own target market. Depending on how long you have been in the influencer marketing scene, your media kit can have between 1-3 or even more pages. Presenting to you, Bit, anew-agecloud-based document collaboration tool that helps anyone create, manage and track documents. In many ways am influencer media kit is a modern version of an influencers CV just it focuses on their online content creation rather than the jobs they have performed. So make sure that its included along with your number of followers. Dont go into every little detail of your life, however. PMYB suggests six factors that can affect an influencers pricing rates: It will be hard to set rates in your early days, however, the more contracts that you have with brands; the easier it is to determine your worth.
Even if you have a lot of things to show off about, try to limit your story to no more than 3 pages. Your main area of influence may be via your blog, for example. Brands want to find synchronicity between their public persona and yours, and they are very sensitive to public perception. A media kit for influencers is a professional document that influencers send to potential clients and brand sponsors.. Avoid clutter leave plenty of white space around your writing and images. Did you read that first line? AKA, their target audience. They know they can always negotiate you down to your starting figure. Just like how you shared your social media statistics and audience demographics, here you can also share your website statistics and demographics. Influencer Marketing Hub Influencer Marketing How to Create an Award Winning Influencer Media Kit. Its basically a whole comprehensive package that provides all the necessary data about you at once. Once your social presence begins to grow, you should consider what you have to offer potential sponsors. Some people firmly believe that it is not the correct place to list them. Be honest here, though. The alternative approach is to place them in any proposal you send with your kit to people who have already expressed an interest in your services. You can do research into each potential brand and highlight the demographic stats that may have particular value to them. Be honest in your About section. Creating an influencer media kit is an important step in monetizing your social media activity. Quite a few brands use influencer platforms to identify potential influencers, and many of these use algorithms to determine influencers in various niches. So, what are you waiting for? You can embed alead captureform into your media kit document and share it with your clients and prospects with atrackable link. PLEASE, for the love of whatever divine being you do or do not believe, save your media kit as a PDF. So lets round this blog out with some final parting tips. Ideally, you should be as specific as possible here, although again this will be easier if you have past paid influencer experience. Add links to your website and videos, include past work examples, and offer up any content you feel sells you to other brands. Lets dive in. Well not to worry, my friend, we have the perfect tool for you! You can read it in there for my tips on when to shoot your media kit out. You could combine the Suggested Collaboration Options with the Rates and Pricing section of your media kit. Its true that there is no centralized scale you can follow to charge brands, but you can decide your pricing rate based on factors such as your reach and engagement, your audience quality, your expertise level, the quality of your content, and other elements depending on your service. As I said, its free to create an account onCanva, so if you dont have one, I recommend making one like yesterday! Time. While your follower count is crucial, most brands are focused on your engagement rates on each platform to ensure that your audience is active and responds positively to your posts. This will provide you with information on how often your kit was viewed, how far it was scrolled, how much time was spent on it, etc. There is no better way to tell a brand, Im not detail-oriented, than a whole bunch of typos on your media kit. Every influencer needs a media kit. Plus, 90% of the time your media kit will end up looking like the thousands of other influencers who used the same 5 free templatesew! GAH. Stop right there. Dont worry, you have come to the right place! Marketing Funnel: What is it & How to Create it?
Your imagery and design are particularly important if you include photography amongst your services, or focus on a visual network, such as Instagram or Pinterest. INFLUENCER PRESS KITSthe one document everyone talks about, but almost no one knows how to actually make one worth looking at. At a minimum include your email address, website, and social handles. Ahhhh, the coveted social media statistics section of the influencer media kit. Potential brands and marketers are going to want to know a little about you. There is little point sending your influencer media kit to businesses that are irrelevant to your niche, or apparently have different values to your own. Alternatively, you may create a more guerrilla post, where you merely wear the sponsors product in a photograph, while you do an unrelated activity. There are many other ways you can work with brands, depending on your choice of social media and the medium you use. This is why it is imperative that you highlight your audience demographics in your influencer media kit by presenting details about the geographic distribution of your followers, their age breakdown, gender mix, language, etc. What should you do With Your Influencer Media Kit?
Click here for my free media kit checklist with 20 things brands look for! Instagrammers could offer similar services. How to Make Money as a Content Creator Regardless of Follower Count, click here to get my fill-in-the-blank influencer media kit template, 6-page media kit template (click here to buy), click here to access my free Influencer Rate Calculator, Complete Redwood National Park Guide: Read Before You Go, 9 Best AirBnbs in Sedona, AZ | Luxury Vacation Rentals Youll Love. Influencer media kits are documents that act as an important touchpoint for businesses to refer to when considering a collaboration. Here you would list your suggested services, with your price beside each service. They genuinely want to know how good a fit you would be with their target market. Ready to get a proven road map for growing a loyal Instagram following, landing brand deals on repeat and being a successful influencer? Dont worry about being restricted to a template design because Bits templates are easily customizable, which allows you to add a dash of your personality to your media kit design and make it your own. This means that you can tailor a single price for the particular combination of services you offer them. There is little point in creating an influencer media kit if interested people cant make contact with you. Are you scratching your heads right now because you have no clue what an influencer media kit is? Plus, youll get to snag my secret weapon: my 6-page media kit template thats helped me land paid deals with American Express, Adobe, Mazda, and more brands! Micro-Content vs Long-Form Content: Which Is Better For Creators. What makes your influencer media kit stand out will depend on this section. Its also a great way to show your aesthetic and creative skills. A PDF. Honestly, my best brand deals have come from sending a multi-page media kit template. Podcasting is Easy is Only Half-True and You Need to Know the Truth! What Are TikTok LIVE Gifts and How Do They Work? Add clear visible and eye-catching titles and headings. Essentially, you would want to decide on a design and plug in all of the above information. Examples of what your posts look like give your potential collaborator a clear vision of what to expect. Yes, your influencer media kit needs to have a section detailing your pricing or rates for your services. If possible, research the correct person in each organization to whom you should make the initial approach. Therefore, nothing should really be THAT different when it comes to your media kit. DO NOT DO THIS.
You can make it available for anybody who approaches you about a potential partnership, or you can proactively send it out to businesses, marketers, and even journalists.
Brands see thousands of influencer media kits all day! This way, it adds to your brands credibility as well.
In this handy little blog, we will walk you through everything you need to know about influencer media kits and how to put together a striking one so that you dont miss out on any cool collaborations! They care about what YOU can DO for THEM. This kit is all about giving other brands a sense of who you are and what youre about. You need to personalize it; so that it doesnt look like part of a mass mailing. And its no secret that collaboration usually leads to sponsorship, brand growth, increased reach, and other amazing opportunities. If there are none at all, dont worry. With my done-for-you brand pitch & negotiation email scripts, you can start emailing brands like a pro! No need to share separate folders and links to files that reside someplace else. If you have already started some influencer marketing, you will have built up a selection of clips previous posts you have made on behalf of clients. Required fields are marked *. Its easy to go on and on about ourselves. that helps teams share knowledge by connecting any type of digital content. Make sure your prices are clear and have a specific range so that its easier for you to negotiate. Not just that, being prepared with an influencer media kit shows that you are serious about your work and have put in effort for it. This will make it easy to navigate within your influence media kit and find the necessary information. Whether youre an author on Twitter, a musician on TikTok, a podcaster on YouTube, or all three, an influencer media kit helps tell your story in a concise way. Your Instagram influencer media kit is not a spreadsheet with formula SUM=(. An influencer media kit is a fantastic way to organize and formalize all your professional work in a single document, even the ones that might get lost in your memory. Many miss the action part of the equation. You should include demographics like location, income, gender, age, etc. The problem with an influencer media kit is that people almost make it too simple. Yesterday! You can hire a graphic designer if you feel its too much effort on your part, but why do that when you can use ready-made templates that can be customized to your own style in just a matter of minutes?! Although some influencers solely make their name on social media, many others also have a website. You can directly embed links to your cloud files your logos, videos, audio files, articles, PDFs, social media posts,etc. Does it have any benefits? Alternatively, you may offer to mention the clients product in a shared blog post. (Steps included), Market Targeting: What is it & How to do it Perfectly? document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Dani Rodriguez LLC 2022. This means that whenever someone opens your document, youll get a notification! 9 Best Social Media Planners You Should Be Using This Year! If you have used consistent colors, typography, and images on your social sites, continue the theme through to your influencer media kit. Over 30.000 marketing professionals rely on us for their news. I'm an Instagram influencer coach and lifestyle content creator based in Arizona. Whether you should include your prices in your influencer media kit is a polarizing point amongst influencers. The relationship between an influencer and a brand is all about the audience. Ahhh. Refer to some of your better influencer work in your kit. DO NOT. I personally have apremium Canva membershipbecause I created a whole Dani The Explorer brand kit that has my graphics, colors, logo, hehehehe all the cute stuff. It includes EVERYTHING we just discussed, is entirely customizable on Canva (so you get easy drag and drop edit features), AND includes fill-in-the-blank copy too! A brand will want you to reach a particular target audience, which may likely be an extension of your existing audience or reach. 12 Marketing Goals You Must Include In Your Plan! You might never have thought of yourself as an influencer. The smartest online Google Docs and Word alternative, Bit.ai is used in over 100 countries by professionals everywhere, from IT teams creating internal documentation and knowledge bases, to sales and marketing teams sharing client materials and client portals. Youll have brands excited to work with you, and super impressed with your professionalism. The social media gurus call these ghost followers. Its like an online version of Photoshop but BETTER because its super user friendly, drag and drop style, customizable to your brand, FREE, AND has some amazing templates you can use to create professional graphics. When writing in your media kit, think like a storyteller! An influencer media kit is not quite a bit. Sure, a media kit should highlight everything great about you, but who is an influencer media kit REALLY for? Now you must be wondering whether its really simple to do something like that, and our answer is: YES! This makes it vital to include audience stats in your influencer media kit. Of course, some influencers, like photographers, use images to spotlight their best work to clients. They cant expect you to promote them as a favor or in return for a small amount of free product. So much so that around 72% of major brands say they are dedicating a sizable portion of theirmarketing budgetsto influencers.
For instance, you could formally review their product, interview somebody at the company, or create a stylistic photo shoot based around the product. Thats just standard and much more shareable between folks. You'll wanna snag this course! Media Kit Checklist20 Things Your Dream Brands are Looking for! You need accurate and up-to-date contact information. If you are new to the field and have not collaborated with any brands yet, then you can mention the types ofcollaborations thatyou are up for.
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