Its important not to forget your network. Ever wondered what you could achieve in a day if only you could shed monotonous and repetitive tasks? Event emails. You need it to help you stand out, convince your target audience to register for the experience, and build memorable, positive associations for attendees. Even if attendees dont know much about the agenda, the slogan gives them an understanding of the value theyll extract from a TEDx experience. 
Rather than making a name too literal (like Summer Food Festival), why not try a play on words, like Jamie Oliver with The Big Feastival. Registration and ticketing. Dont forget to make sure the name youre going for hasnt already been used or cornered by another organization. Make this easier on yourself by looking for event technology that offers email and marketing tool integrations, so you can easily duplicate branding across all touchpoints and track data on marketing performance. 
These are the key brand components that will be applied across all of your touchpoints as you promote the event and on the big day. To do that, your audience needs their pain points addressed first. To start, youll want to establish the core pieces of your event branding puzzle: things like event name, logo, brand story, color palette, slogan, typography, voice, and imagery. Event poster Once youve taken care of all your attendees' pain points, its time to look at their wants. Your event website is the core promotional asset for your event. For example, at IMEX, Hopin offered customizable tote bags event attendees could then use to collect other conference swag they picked up along the way. Web Summit is one of the biggest annual technology conferences, bringing together Fortune 500 companies, groundbreaking startups and world-class speakers to Lisbon. With you in mind, Ticketbooth has developed a tool that lets you set up automatic actions within your Admin Dashboard. If you need to build an app for events, corporate meetings, orientation apps, or a mobile guide for your school, Guidebook has you covered. To accomplish this, many events have an identity of their own,which often looks similar to a logo. That can be things like: The final step to winning your audience over is making them love your event, so they will come back next year. Check out how simply Inbound communicated with potential attendees below. Why should people choose you? What is your one-line elevator pitch? Talking about your journey and how your event was created can provide trust from attendees and they are more likely to buy into your vision, and perhaps buy tickets for your event. 
If youre using email to promote your event to your network, these emails should align with your overall event brand. In the Malaga Festival example (bottom right), you can see crowds of people flocking towards the typography. Composition: The way the poster is laid out will have an effect on how many people are attracted to it. Save the dates Why should your audience care? Meeting folder A conversion-centric design, like the SXSW registration page below includes well-placed CTAs, a minimalist style, and cleverly contrasted colors and is optimized for every device. Why we love it: From top-notch speakers to a sleek mobile app and the iconic #INBOUND backdrop, each asset feels part of the same universe. Conferences like TED, C2 Montreal and SXSW are excellent examples, as they offer attendees the elevated experience theyre looking for and get them involved beyond simply attending. Fans share their passion for events by taking photos and sharing. Event branding is creating a cohesive identity/design for an event to be used in promotions as well as at the event itself. Why not write a series of blog posts for a trade magazine, build an email newsletter to keep people up to date with your event, or develop a fun infographic that people will want to share? Inbound is one of the top annual marketing conferences out there. The Gone are the days of relying on flyers to promote your event, social media is here to stay and Facebook reigns as the leader of all platforms (for now!). Promotional product & Swag designs Before going above and beyond to give your conference that extra pizazz, make sure attendees get what they need a fast, intuitive, smooth experience both online and offline. Theyve evolved from an event where design was based mostly on the logo to a much clearer, easier-to-use identity system, as they realized people know where they are and theres no need to keep telling them. Most local radio stations will also have you on as a guest to talk about your event, further increasing your exposure. 40% of marketers believe email marketing is the most effective event promotion channel. The stage at Illuminate featured bright lights and late-night-TV-style chairs to emphasize a live broadcast studio experience. Learn UI Design Basics and Figma Fundamentals Level up your skills with our interactive courses and workshops, Icons, Illustrations, Patterns, Textures, Procreate, Affinity, Photoshop, InDesign. By asking for an endorsement, youre building trust in your brand if the quote is from a key influencer. If youre providing food and drink to attendees, take it a step further by infusing your event brand into the experience. Save time, stay organized, and feel confident you and your team are on the right track. Theres lots you can do in your local area that are simple and cost effective ways to help build your event branding. Keep in mind that color can increase brand recognition by up to 80%. Storytelling, creating a community and delivering an unexpected experience through creative design, entertainment and quality all contribute to positive after-event feelings. Each session features speakers from companies like Amazon, PUMA and Twitch Prime, tackling the intersection of marketing and design. Whether you're refreshing an existing brand or starting from scratch, you need a branding package. Make sure your brand elements are cohesive. Brochure Carry your branding over to your registration platform, even if youre using an external platform like Eventbrite. Laneway Festival created a fantastic and unique package to create a buzz around their festival. Tap into your event branding, using the look, feel, and sound youve defined to hook potential attendees, help them understand the value of your event, and drive registrations. Here are a few tips that can help grow your blog i, Happy Fathers day to all the dad-to-the-bone, Walter turns 1 today! Before putting pen to paper to brainstorm ideas, decide on the scope of the event and set clear SMART (Specific, Measurable, Achievable, Realistic and Timely) goals. It has to be something impactful that will resonate with audience members. Wed like you to meet Agent creating posters and flyers for your event, Boost Your Guest List: 30 Industry Hacks From Professionals, How to build hype for your event using Facebook. Before you can create your brand elements, its important to first understand who your audience is. To further gain event exposure, follow the pros and create your own competition. Trust Superside with your next brand identity design project. Digital signage files With over 16 types of attendees interested in their events, they built a universal brand associated that doesnt lean on cultural references. Focus on telling a strong brand story within the confines of your booth. So by creating a brand that promotes who you are, you can gain trust, build loyalty and gain exposure from those who resonate with your message. Your Online Ticketing Handbook Guidebook powers event apps for thousands of organizations. The intent behind your event should play a role and help guide your events branding. Since inception, Superside has been a fully remote company, with almost 600 team members working across 57 countries and 19 timezones. The goal was to create a custom design and brand consistency for this formal event. Beyond digital deployment, an on-site or hybrid event has endless potential for physical event branding, from banners and beverages to tickets and toilet paper. Signage. Event marketing involves planning, organizing, and executing across all platforms. These asks are made easier with an event platform that can streamline tasks, offer new branding opportunities, and use the power of technology to simplify brand implementation. Disconnect festival created a graphic that was easily customisable to maximise their content, and created several versions to release news on ticket sales. In this guide, well deep dive into event branding and explore everything from what event branding is, through how to create a cohesive brand experience. Its easily recognizable and gives the event and the atmosphere a chance to take center stage. Our intuitive platform makes it easy for anybody to create a mobile Guide for any occasion. Or, just access our free design brief template! Fill out this form to start a conversation with a Hopin team member about your events and get your questions answered. Gift of Life Transplant House hosted their annual fundraiser with An Emerald Affair theme. Custom event graphics can direct or inform attendees, create a cohesive brand, or showcase the events theme. The movement Movember sparked thousands of events all seeking to raise money for charity. If you follow these tips, youll be sure to create an event that generates a loyal and consistent fanbase for years to come. Sometimes you need a little extra help in making your voice heard and your brand stand out. Does your event innovate something new or is it relevant to a current news story? Social media creative assets (<3) When you can create a fun and exciting event, youll get your attendees doing your marketing for you! Clutter is a turn-off in event app design. With so many competing priorities, brand and experience play a big role in attracting attendees and keeping their attention once you have it. But its not just about why you think your event exists. What giveaways will attendees actually be able to use. Booth design. Your event brand should be built around one question: Why does your event exist? An effective event app design needs to represent the brand and offer attendees a personalized experience. Wall & floor clings You can use the way the words are positioned to draw the eye in to your poster. Why do these gatherings exist? Your event should tell a good story, so all these elements need to be part of the same puzzle and maintain a consistent aesthetic between your online and in-person branding efforts. Their minimalistic aesthetic is visible online and offline with a cohesive branding system of fonts, colors, lines and brand personality. Creating a tagline for your event can be tricky, but if you have a clear sense of your brand, youll be able to create one that follows your mission (why your event was created) and your values (what youre all about). The best starting point in creating an engaging environment is with visual elements. Think about basic demographics like gender and age, and also consider interests, lifestyles, and more, in order to get a full picture of who youre engaging. Establish your event and use the naming consistently. Name tags are an important piece in most event branding. Hopin's Partner agencies who are experts in Hopin and can help elevate your events! Theyre coming to your event for a particular reason, right? To achieve an event brand, these elements should come together in a cohesive experience across all of the events touchpoints, including the onsite look and feel, as well as event marketing elements and the events digital presence. It lasts 10 days and includes networking, learning and discovery. Colour: Getting the colour balance right is important. Building partnerships for events is ultimately about extending your reach. First, lets look at branding in the most general of terms. Pay attention to colors, design, and style when picking out decor and consider whether it compliments your branding. The site displayed the events purpose and used dynamic shapes in blue tones to create a calming atmosphere. Date: November 4-7, 2019Location: Lisbon, Portugal. Include clear CTAs and intuitively lead visitors to the next step in the registration process to help increase the conversion rate. Choosing the best technology so the sound and visuals are top-notch, Offering a personalized experience through an event app or AI, Providing ways to share the experience on social media through an event hashtag. For Harmony Area Community Foundation, the goal was to attract local residents to the annual event through an engaging ticket design. Custom icons can offer your app a cohesive look and match the brand identity. You know, despite the growth of the online world, print isnt completely dead. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Hopin's 2022 guide to best-in-class hybrid events: what they are, why they're important, and how to ensure they're successful. Table tent cards Because Nike believes everyone is an athlete, and these events support the brands community members in their pursuit of movement. By sharing these stories with the press it may just catapult your event to stardom! Use your brands unique personality to create custom banners, signage, decals, directional signs, and other graphics printed especially for your guests event experience. Make sure theres consistency across your event communication and marketing materials so you dont risk confusing your audience, and even worse, missing out on valuable registrations. They start with a clear vision and are the result of thorough planning and excellent execution. Great stuff, sent occasionally! So, when deciding on colors, you should think about how they will be applied in everything from emails to onsite signage. In a nutshell, branding is what your events look and feel like. For [insert the target audience], who [insert statement of the target audiences need or opportunity], our [insert the product or service name] is or provides [insert a description of the product or service] that [insert the core benefits of the product or service]. Use the key colours defined in your brand palette, but only choose two or three to make a stronger visual impact. Connect Hopin with your favorite event apps and services. Step & repeat backdrop, An Event Branding Agency | 2022 Eventfully Angela LLC |. Brainstorm what your event stands for and how you want it to be perceived. This week we introduced our Knowledge Base to the repertoire of features setting Ticketbooth aside from the rest. Building a consistent experience for your attendees applies onsite too after all, thats where the magic happens. It needs to. Produce professional, high-quality streams with ease. Fittingly, their tone in event marketing materials and across their communication during the event is professional and inspiring. This works especially well for events like festivals, as Soundwave demonstrates. Its important to establish these brand elements and stick to them across mediums to create consistency and recognition. A strong event brand can support your event marketing efforts, excite your audience, and make it easier for you to achieve your goals all while impressing stakeholders along the way. The creative team at Eventfully Angela is here to take your brand and add the oomph! All Rights Reserved. For example, Salesforces flagship event is called Dreamforce, which probably grabs you a little more than Salesforce User and Customer Convention 2022, right? Read other Event Marketing Guides from Hopin. Videos can add dynamism and effectively capture the events vibe, while a countdown can help build up anticipation. Hashtags. Good email design maintains a consistent color scheme, emphasizes event logo and CTA buttons and includes little text. An influential business partner could make all the difference when it comes to elevating your brand. What are the benefits for them? Why we love it: Weve loved watching the evolution of their logo design and the overall transformation of the conferences visual expression over the years. Custom name badge template Together this creates a powerful campaign for your event so regardless of where your promotions are seen, its easily recognized. Even though it is hosted by Hubspot, the conference has a brand identity of its own. Here's everything you need to know to make motion a regular part of your marketing mix. You might also want to whitelabel your event URL. Check out the numbers: While theres a wide variety of event types, conferences are the big player in the event industry and, as weve observed firsthand, design plays a fundamental role in making a marketing or tech conferencesuccessful. Eventdesign is so important in buildinga uniform look across many platforms, its crucial in creating recognition for your event and potential attendees. For events in which youre exhibiting or have a booth within a larger event, all of the above elements are important on a smaller scale. Swag. It all starts with a robust yet versatile event brand identity and understanding the role design plays in taking an event from easily forgettable to unmissable. It is owned and produced by Consumer Technology Association (CTA) and had over 175K attendees and 1K speakers in 2019. Try completing this type of framework for your event. Those little things seem so powerful in the world of social media, but the truth is not a lot of people know how to use them. What comes to mind? If you love solving big challenges, let's chat. All of your brand elements will come together on your event website. While it can incorporate or pull elements from your organizations logo, it should be unique. Learn the latest best practices and stay ahead of industry trends. Your audience is at the heart of your event and will be the driver of why youre producing an event, and in turn, your event branding. Another popular keepsake for event attendees is the ticket. 48% of event attendees find in-person interactions with brands more valuable than 2 years ago, according to a study by Live Marketing. Heres some tips that will help you brand your event like a pro: Your brand identity is important as its the identity of your company and it communicates what you are selling. Join event industry peers for a half-day summit dedicated to showing event profs how to become #EventProof. Stationary But its important to get it right. You might want to define an adventurous, innovative, serious, or fun tone of voice for your event, depending on your audience, the type of experience youre hosting, and what youre trying to convey. Join us for the inaugural virtual summit to recognize, celebrate, and elevate the professionals behind the experiences that define us and make the world feel closer. Leading up to your event, use your social media channels to highlight your event. In marketing and tech circles, theres always been a lot of hype around events. How to Take Minutes for a Meeting (and why they're important), Fun Virtual Event Ideas for Team Building (that won't FEEL awkward), Upcoming GuideTalk - Providing Value to Sponsors with Guidebook 6|22. Inbounds brand is strong, easily recognizable and gets better by the year. Their online and offline design elements are very much in tune; its like watching all the digital elements (fonts, colors, theme) catch life and transpose into a dazzling experience at the live event. The most up-to-date marketing news & information delivered right to your inbox. Flyer Learn about what to include in a design brief, along with some tips on how to properly write one. Perth Fashion Festival have created an online presence across all of their channels by using visual imagery and clear typeface that is consistent across Twitter and Facebook. Build excitement for attendees by a slow reveal of itinerary or speakers, and youll be sure to get everyone talking about your event on social media. For example, email platform Klaviyo hosted a holiday show that relied on the brands green-dominant color palette, but used a new, kitschy font to build on the holiday spirit. With the audience top of mind and a clear understanding of your event brand, design can also be a way of escaping the been there, done that feel that annual conferences can sometimes leave. Its well known that visual content on these channels creates more engagement than text based content, so to establish your presence and build your brand, Canva is a good place to start. Superside is a revolutionary way for businesses to get good design done at scale. The new logo also has a more modern feel with a somewhat condensed, sans serif font that offers full flexibility in its usage. About 330 billion emails are sent and received each day. With a mix of top-notch speakers and relevant content, it has created an incredible community of friendly, enthusiastic, forward-thinking professionals. Signage design Event website. Its where all the elements of your event brand your experiences purpose, value proposition, name, logo, tagline, imagery, colors, and typography come together to make your event stand out and help attract registrants. With clearly defined audiences and goals, you can connect the dots to develop branding. Event Agenda Evergreen content is content that you can continue to use, and repurpose at a later date. So lets take a look at some of the main aspects of conference event planning and see why design is fundamental to engagement and differentiation.
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