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It's December in Los Angeles and I'm sitting in the studio of Donni Davy, Emmy-award winning makeup artist. cassie euphoria worley cosplay pennysportal I also appreciated its long-wearing formula. Donni wanted the brand to be accessible to everyone. But when applied, it warms up to create the perfect mahogany that deepens my natural lip color. At first glance, it looks like a deep '90s brown. Allure beauty and wellness editor Taylore Glynn wearing Chromaddiction and Light Trap Duochrome Glow Powder. Your source for entertainment news, celebrities, celeb news, and celebrity gossip. (Through the angled wand applicator makes it easy to apply all over, Inoticed that my fingers were the best tools.) Half Magic's gems come in a classic iridescent glimmer, bold matte neon, and cool metallic spikes. Both shades also look stunning on the eyes., Davy wanted to create a mist that would save the day when you've overpowdered or your makeup is feeling cakey without creating a sticky mess, and Dew Lock delivers. Check out the hottest fashion, photos, movies and TV shows! User Agreement and Privacy Policy and Cookie Statement and You won't have to have seen the show to be giddy over the products, and it's not just glitter and bold shades, either. Donni Davy,Euphoria's head makeupartist,isputting us under her spell once again. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. I wanted to inspire joy and creativity from the outer packaging, the inner packaging, the colors, Davy previously told Glamour. Oneinteresting feature is that the product has a cool, gel-like texture that feels nice and airy around the delicate eye area. I don't mindthe fade because even though the whipped texture is no longer there, my lips are still drenched in color. A versatile collection of 10 products and tools that can be used to create looks that would be just as at home on Maddy at the carnival as they would be at the grocery store., I had the privilege of meeting Davy ahead of the launch, who expertly applied each product. Obviously the line was born out of Euphoria, but I really want the brand to stand alone as its own entity, she says. It has a short brush, and the glitter is suspended in a clear gel base that can be used alone or layered over shadow. Though it can be built up to blinding levels, it just adds that lit-from-within thing to whatever I have on. "With Chromaddiction, Donni wanted to communicate her deep love for bold, highly pigmented colors and shimmers and if there is anyone 'addicted' to color and shimmer, it is her. While I wasn't quite as fast as her, when I practiced on my own later, it was extremely easy to precisely apply the gems with the tweezers, even under my lower lashes. Outside in the yard are dozens of boxes, each containing bags of makeup products to sift through and organize, all retrieved from the Euphoria makeup trailer after filming wrapped. I'm personally notsuper audacious with my makeup routine. However, after I placed it onto my lash line, my excitement faded as the shade was barely noticeable, even when I extended it out to draw a wing. Items are sold by the retailer, not E!. And fret not if the tool gets messy. Davy applied about 12 gems to each of my eyes in less than a minuteit was truly remarkable to watch. Half Magic is Davy's first foray into being a cofounder and, naturally, she serves as the creative director as well. Half Magic Beauty was designed with fantasy and functionality in mind, as it features acollection of daring matte shadows, dazzling glitter paints anddreamylip creams. Want the latest and greatest deals and celebrity must-haves delivered straight to your inbox? The good news is they are reusable if you take them off carefully, but you may need a smidge of adhesive to help with staying power upon second (or third, or fourth) use. In the late summer of 2019, after the debut of the show, Davy received a call from Euphoria producers while working on Barry Jenkins's The Underground Railroad. Not once did the eye paints budge, and since my lids looked as bright as a neon sign, I appreciated that they stayed put. Overall, you can use either shade as you please or even mix and match them with the lip creams! (Davy developed the shades long before Pantone's Color of the Year, Very Peri, was announced. Nine times out of 10, it'smessy and mostly uneven, but since I can't finish up a look without eyeliner, I keep calm and carry on. And because Euphoria is known for the intricate eye art, Davy made sure the brand launched with products that could help fans recreate some of the looks from the show. At first, I was mesmerized by the shadeMoney PLZ, a copper color withhints of orange that reflect like afish's scale, andeager to dress up my eyes. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Its never been easier to recreate your favorite Euphoria beauty looks at home. Your Ad Choices Those looks in turn inspired me, and it's this endless circle.. If you were going to buy only one thing from the line, I would recommend grabbing one of these. It took a couple of tries for me tohold it in the right position so it wouldn't move around with my liner. Sitemap For lips, Davy created two lip kits, each consisting of the Mouth Cloud liquid lipstick and Sculptitude double-ended liners. They are such a unique formula, somehow a glitter, shimmer, and metallic rolled into one. In the imagery used for the brand, all skin tones are represented and the shade adapts depending on your coloring, from a neutral to even a rosy shade it really is magic. ("Rules" being a clear reference to characters Rue and Jules. Unlike some eye paints that I've tried in the past, theselasted through an eight-hour day of running errands, doing a cardio work out and moving aroundwith my active 6-month-old. But at times, it's also equally monotonous and normal-looking, like what someone would wear day-to-day. 2022 Cond Nast. "It's this universal brown that looks good on everyone," says Davy. The last thing I wanted to look like was a clown whose face painting is melting. The Scultptitude 2-in-1 Liner comes in two complementary shades (a warm and a cool tone) that were designed to either match the Mouth Cloud Soft Matte Lip Creams or add definition to them. This story has been shared 37,739 times. To revisit this article, select My Account, thenView saved stories. The Precision Eye Liner Brush is pocket-sized, making it easy for travel. Follow her on Instagram @bellacacciatore_. Whether I applied a purple-colored eye paint or threw on ahot pink lip, thesewere small enough changes thatmade me feelexcited about getting dressed up. Ad Choices. ), "Half Magic grew out of the global beauty cultural phenomenon created by Euphoria fans around the world," says Michelle Liu, general manager of Half Magic. However, when you buy something through our retail links, we may earn an affiliate commission. You totally can!

Read on for my honest review of the line., What is a Euphoria-inspired makeup line without gemstones?

(Less so for season two.) Entertainment Television, LLC A Division of NBCUniversal. Group shot of the Mouth Cloud LipKit in Magic Brownie. (She, at this point, is three weeks away from giving birth, so, not her literal baby.) But before I dive into the negatives, let me share the highlights (no pun intended). Glamour may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. And finally, Wing Magician is a reusable silicone guide for eyeliner. On another occasion,I applied the product to my lidsas an eyeshadow, but it slowly separated and got patchyin my crease area by the end of the day. For the mattes we have Burn It Down, a bright warm red, We Are Aliens, a green somewhere between lime and grass, Wild Caught, a salmon pink, and Sky Juice, the perfect bright periwinkle. That's the beauty of letting her paint your face: you're going to walk away with an appreciation for a product or color you may not have given a second thought to. Jennifer Lopez, Ben Affleck hire luxury event planner for lavish wedding bash, Mandy Moore will have unmedicated birth due to rare blood disorder, Bradley Cooper hosts small gathering at his NYC home on Huma Abedin's birthday, Danielle Fishel reveals 'Boy Meets World' creator threatened to fire her, Dan Abrams defends NewsNation network from 'Superman' Dean Cain, Bob Saget's widow reacts to Candace Cameron Bure's 'crazy' JoJo Siwa drama. And to encourage creativity, Half Magic will launch with three tools to help execute your most vivid beauty fantasies, including Adornment Tweezers for the gems, which come in their own carrying case neon yellow, the brand's signature shade and includes blunt ends so they're safe to use around the eye area.

And that's a huge perk when dealing with a glitter product. It slides in and out of its casing, hiding the brush component when not in use to prevent any accidental smudges on your purse or in your pocket. Davy designed it so that not only is there minimal fallout, but also with eye-safe glitters and pigments. To be honest, the brand caters heavily to the Euphoria fan, but nobody will be complaining. Overall, these inspired me to have fun with my makeup. Today, May 17, the show's head of makeup, Donni Davy, is finally releasing her own line, Half Magic Beauty. Thanks for contacting us. Doniella Donni Davy, the makeup artist behind the bold, glittering looks on the hit HBO show, launched her very own beauty brand, Half Magic, on Tuesday. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. This content can also be viewed on the site it originates from. Mouth Cloud has that whipped-mousse texture, so while it's technically a liquid lipstick, it doesn't have that horrible dry, tight feeling. While the brand is much more than a Euphoria makeup linethough it's supported by A24, the studio behind the showthe series' DNA is all over the products, from the glittering eyeliner to self-adhesive rhinestones. 37,739, This story has been shared 25,511 times. Nothing screams makeup experimentation quite like these shadows, which come in four bold colors like a lime green, periwinkle, coral and red-orange. It's two things at once: hence, Half Magic. There are four shades of matte: We Are Aliens, a springy green, Burn It Down, a vivid red that leans more warm than cool, Wild Caught, a salmon pink, and probably the most on-trend shade: Sky Juice, a perfect periwinkle. The sharp, pointed edges are perfect for those moments when youdesire a dramatic wing or feel like creatinggraphic lines. Hot summer days are no match for these long-lasting products. "I knew that if I was going to be involved with a brand, I'd want to be making stuff that doesn't already exist on the market," says Davy. Iwas also impressed that it barely transferred onto my coffee mug and it never once smeared or smudged. In its own way, it became its own entity," says Davy. The pigments are bold and bright; the shimmers and glitters are ultra-reflective. But because of my experience working on film and TV, I wanted the formulas to be high-pigment and long-wearing and beautifully performing formulas that makeup experts would look at and want to have in their kit. The result? Do Not Sell My Personal Information, Your California Privacy Rights Group shot of Light Trap Duochrome Glow Powder available in two shades. I really wanted to create a brand that would be friendly and nonintimidating and super fun for the newbie makeup artist, she continues. From purple iridescent glitter tears to dramatically overlined lips and whimsical nail art, Donni proved thatmakeup can be a powerful tool for storytelling, while alsoreminding fans that the beauty spacecan (and should) be fun. The key was to create products that worked well layered underneath and on top of each other and were long wear, which they had clinically tested by a third-party lab. To revisit this article, visit My Profile, thenView saved stories.

Is North West sketching something creepy for Yeezy? All rights reserved. The paints are extremely pigmented and bright, and though they dry down super matte, they don't crack or flake. The coolest thing about this product isthat it creates a blurring effect, almost as if your lips have an Instagram filter. Brands were reaching out to Davy and A24 about partnering on beauty products due to the unwavering online fanaticism surrounding the makeup looks, but both knew they wanted to do something bigger than just a palette or lipstick collaboration. The name Glitterpill was partly inspired by the packaging and also by how seriously we take our glitter.". The best part? It doesn't get more basic than that. A full rundown of the Half Magic offering is below, which will be available May 17 on halfmagicbeauty.com. I tend to wear warm neutrals or a basic bronze shimmer for everyday wear, but these forced me to be artistic. ", Entering the beauty world is a first for A24, which has found itself teetering into lifestyle brand territory versus just an entertainment company. After using micellar water, on top of double-cleansing, the product was stilldusted all over. The cool thing about this double-ended product is that it works as a lip liner and contour stick. With #euphoriamakeup sitting at 1.4 billion views on TikTok, it's hard to escape the impact the makeup has had in the pop culture zeitgeist. Shop with E! I draw much of my inspiration from TikTok and Instagram, including but not at all limited to Gen Zs interpretation and recreations of Euphoria-inspired makeup, Davy tells Page Six Style of her made-for-social media makeup looks. inquiries when wearing it is the Mouth Cloud Lip Cream in Magic Brownie. The reason I personally love it is twofold: it makes my lips look better smoother and poutier, via the blurring technology and I enjoy wearing it. The main reason I feel confidentto get out of my comfort zone lies in the formula. And anything that can make glitter feel wearable gets an automatic yes from me. Or you can use it as a contour or highlight effect.". has affiliate relationships, so we may get a commission if you purchase something through our links. Bella Cacciatore is the associate beauty editor at Glamour. On me, Davy used it both as a liner and as a glitter topper over shadow, and I've been using it patted on with my fingers all over the lid for a night out. Because the base is clear, the liner isnt ultra concentrated, but in my opinion that makes it all the more versatile.

However, Donni's electrifying lip creams, available in nine vibrant shadesof purple, blue, red, and more, have changed my outlook completely. A lovely change in my routine. Each sheet comes with several sizes of gem, but the smallest are smaller than what's typically available, which was one Davy's challenges while filming season one. All in all,I'd call this the star product of the line. Several co-workers even Slacked me after a meeting to share that they needed to know what lipstick I was wearing or that they adored the hue. 11,096, 2022 NYP Holdings, Inc. All Rights Reserved My personal favorite is Edward's Fantasy, a red wine. It was searching around for different products to use that would layer, the idea being that your glitter is your topper your finishing touch but it doesn't ruin the makeup that you already put on.". Stroke of genius.). This product has my favorite packaging of the line, the outer box is adorned with a magical Pegasus, and the liner itself is shaped like a pill and looks like early-2000s Urban Decay. They don't smear, smudge or fade after all-day wear. The first time I applied the product, I was let downby how faint it swiped on. When I was thinking about the products and the colors and all of that, I wasn't thinking about the Euphoria characters. You can sheer them out, but in my opinion they look best full on. Davy used it on practically every actor in season two, to the point where samples kept mysteriously disappearing from the makeup trailer.

While it slightly wears off after a few hours, it slowly transforms into a lip stain. 25,511, This story has been shared 21,524 times. They look gorgeous used over the matte shades, like Davy used on my look, or on their own with mascara for a fairy-dust eye.. Ilined my lips withGive 'Em Hell, a highlighter orange, while I used the lip cream Invoiced Attached, a Barbie pink. Davy surprised me by using the purple shade as a blush, and though I was horrified at first, I actually loved it. Here's the main thing to keep in mind: The Chromeaddiction Matte Eye Paints areattention-grabbers and not for the faint of heart. But don't call it a "Euphoria makeup" line. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window). You can also use the curves between the points to place lip liner on precisely,especially if you want to overline your lips but don't want to go overboard. Magic Brownie will appear in one of two LipTrik kits, a limited-edition pairing of Mouth Cloud with Sculptitude, the matching double-ended lip liner. And every time I wear this shade, I get so many compliments. Similar to the Chromeaddiction Shimmer Eyeshadows, I didn't have the best experience with the Glitterpill Eye Paint + Liner. Your California Privacy Rights The Dew Lock Hydrating Set + Refresh Mist. Try Microcosm to fulfill your disco ball needs.

It doesn't get crusty, it doesn't dry out the lips; the name Mouth Cloud really says it all. Priced from $10 to $26, the vegan and cruelty-free line offers high-impact eye paints that double as liners, iridescent highlighters, liquid lipsticks, lip liners, a setting spray, face gems and several beauty tools. The paint and liner duosare formulated with eye-safe glitters and developed to have minimal fall-out. The studio is a transformed guest house, lined with clear drawers of makeup; posters featuring projects she's led from Moonlight to Euphoria adorn the walls. You can easily swipe them across your lid with the pointed applicator for an easy wash of color, or use the Precision Eye Liner Brush for more intricate liner or art, like Davy did on me. To go with them, she created the Adornment Tweezers, which are specially created with flat ends so they are eye-safe.. Group shot of the Half Magic makeup collection. 2022 Cond Nast. While this is to be expected with glitter shadows, I had hoped for an easier wipe-off, especially sincethe brand encourages you to layer them over products and experiment with your looks. Along with being versatile, I love that the liners have lasting power. One dangerous scene made her question everything. The shadow stick, which features atriangular wand applicator similar to the lip creams, makes for a mess-free application. The Mouth Cloud Soft Matte Lip Creams glide on like a silk glove, coating the lips in a velvety texture that feels both nourishing and soothing. I typically apply winged eyeliner like a childlearning how to color inside the lines.

The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast.

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